Grapevine : the new art of word-of-mouth marketing /
By: Balter, Dave
Title By: Butman, John
Material type:
BookPublisher: New York : Portfolio, 2005.Description: viii, 214 p ; 26 cm.ISBN: 9781591841104; 1591841100Other title: Grape vine.Subject(s): Word-of-mouth advertising | Viral marketing | Advertising | MarketingDDC classification: 659.13/
Summary:
Dave Balter, founder of BzzAgent, an advertising company that develops word-of word-of-mouth marketing, draws on real campaigns to demonstrate what does and does not get people talking about specific products and companies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.13 BA GR (Browse shelf) | Available | T0031751 |
Total holds: 0
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| 659.113 TA ST Strategic thinking for advertising creatives / | 659.1137 TH AD Advertising age : the principles of advertising and marketing communication at work / | 659.119 FO AD Advertising. | 659.13 BA GR Grapevine : the new art of word-of-mouth marketing / | 659.13 DR CR Creative strategy in advertising / | 659.13 MU LT Multi-platform advertising strategies in the global marketplace | 659.130688 WA ME Media selling : television, print, internet, radio |
Includes index.
Dave Balter, founder of BzzAgent, an advertising company that develops word-of word-of-mouth marketing, draws on real campaigns to demonstrate what does and does not get people talking about specific products and companies.
Adult Follett Library Resources.