E-Commerce 2015 : business, technology, society
By: Laudon, Kenneth C
Title By: Traver, Carol Guercio
Material type:
BookPublisher: Harlow : Pearson Education Limited, c2015.Edition: 11th ed.Description: 912 p. : ill. ; 21 cm.ISBN: 978-1292076317Subject(s): Internet marketing | Information technology | Electronic commerce
Summary:
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 LA EC (Browse shelf) | Available | T0053663 |
Total holds: 0
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| 658.872 LA EC E-commerce : business, technology, society / | 658.872 LA EC E-commerce : business, technology, society / | 658.872 LA EC E-commerce / | 658.872 LA EC E-Commerce 2015 : business, technology, society | 658.872 LA EC E-commerce 2016 : business, technology, society | 658.872 LE NE The new rules of retail : | 658.872 LE ST Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / |
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Includes index.