The psychology of consumer behavior Brian Mullen, Craig Johnson
Material type:
TextPublication details: Newyork : Pschology press, c1990.Description: xii, 217 p. : ill. ; 26 cmISBN: - 9780898598575
- 0898598575
- 658.8342 MU PS
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 MU PS (Browse shelf(Opens below)) | Available | T0058075 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 MU PS (Browse shelf(Opens below)) | Available | T0053866 |
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8342 MO CO Consumer behavior and culture : | 658.8342 MO GE Gender, design and marketing : | 658.8342 MP WH Why customers would rather have a smartphone than a car : | 658.8342 MU PS The psychology of consumer behavior | 658.8342 MU PS The psychology of consumer behavior | 658.8342 NE CO Consumer behaviour : | 658.8342 NE CO Consumer behaviour : |
Includes Index.
Includes bibliographical references (p. 182-203) and indexes.
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
MARK936
There are no comments on this title.