The psychology of consumer behavior
By: Mullen, Brian
Title By: Johnson, Craig
Material type: BookPublisher: Newyork : Pschology press, c1990.Description: xii, 217 p. : ill. ; 26 cm.ISBN: 9780898598575; 0898598575Program: MARK936Subject(s): ConsumersDDC classification: 658.8342 MU PSItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 MU PS (Browse shelf) | Available | T0058075 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 MU PS (Browse shelf) | Available | T0053866 |
, Shelving location: Main Collection Close shelf browser
658.8342 MO GE Gender, design and marketing : how gender drives our perception of design and marketing / | 658.8342 MP WH Why customers would rather have a smartphone than a car : relationship retailing as an opportunity | 658.8342 MU PS The psychology of consumer behavior | 658.8342 MU PS The psychology of consumer behavior | 658.8342 NE CO Consumer behaviour : implications for marketing strategy / | 658.8342 NE CO Consumer behaviour : implications for marketing strategy | 658.8342 NE CO Consumer behaviour : implications for marketing strategy |
Includes Index.
Includes bibliographical references (p. 182-203) and indexes.
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
MARK936