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Consumer behavior Frank R. Kardes, Maria L. Cronley, Thomas W. Cline

By: Contributor(s): Material type: TextTextPublication details: Stamford, CT, USA : Cengage Learning, c2015.Edition: 2nd edDescription: xxii, 550 p. : col. ill. ; 26 cmISBN:
  • 9781133587675
Subject(s): DDC classification:
  • 658.8342 KA CO
Summary: Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior.
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Item type Current library Call number Status Date due Barcode Course reserves
REGULAR University of Wollongong in Dubai Main Collection 658.8342 KA CO (Browse shelf(Opens below)) Available T0056869
REGULAR University of Wollongong in Dubai Main Collection 658.8342 KA CO (Browse shelf(Opens below)) Available T0053867

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658.8342 HO LA Laddering : 658.8342 JO CL Click.ology : 658.8342 KA CO Consumer behavior 658.8342 KA CO Consumer behavior 658.8342 KA ST Study guide for consumer behavior 658.8342 KE WA The wallet allocation rule : 658.8342 KO SO Social marketing :

Previously published: Mason, OH : South-Western, Cengage Learning, c2011.

Includes bibliographical references and indexes.

Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior.

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