Mastering the new media landscape : embrace the micromedia mindset
By: Henricks, Barbara Cave
Title By: Shelton, Rusty
Material type:
BookPublisher: Oakland, CA : Berrett-Koehler Publishers, Inc., c2016.Description: vi, 180 p. : ill. ; 22 cm.ISBN: 9781626565807Subject(s): Internet in public relations | Internet marketing | Digital media | Information technology -- Social aspectsDDC classification: 658.8/72 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 HE MA (Browse shelf) | Available | T0054020 |
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| 658.872 HA IN Inbound marketing : attract, engage, and delight customers online | 658.872 HA MA Marketing the e-business / | 658.872 HA NE Network marketing : | 658.872 HE MA Mastering the new media landscape : embrace the micromedia mindset | 658.872 HE NE New Online Retailing: Innovation and Transformation | 658.872 HI SO Social business by design : transformative social media strategies for the connected company / | 658.872 HO SO The social media MBA : your competitive edge in social media strategy development & delivery / |
Includes bibliographical references and index.
This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message.
1. Welcome to the age of micromedia -- 2. Technology gives rise to new rules of communication -- 3. Understanding the opportunities in micromedia -- 4. Earned, rented, and owned : better together -- 5. Discoverability and the future of marketing -- 6. Online brand audit : getting your owned media infrastructure in shape -- 7. Blogs, bylines, and killer content : what you can learn from traditional media -- 8. The power of rented media -- 9. Getting the most out of rented media -- 10. Why traditional, earned media still packs a punch -- 11. Take the stage : launch a speaking career -- 12. Futureproof your media strategy.