Research methods for media and communication
By: Weerakkody, Niranjala
Material type: BookPublisher: South Melbourne, Vic. : Oxford University Press, c2015.Edition: 2nd ed.Description: xiv, 350 p. : ill. ; 25 cm.ISBN: 9780195588033Subject(s): Mass media -- Research -- Methodology | Communication -- Research | Advertising -- Research | Public relations -- ResearchItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai PHD Shelf | 302.2 WE RE (Browse shelf) | Available | T0054051 |
, Shelving location: PHD Shelf Close shelf browser
301.0723 KV IN Interviews : learning the craft of qualitative research interviewing | 302.015195 SC IN Investigating the social world : | 302.072 HA ND Handbook of research design & social measurement | 302.2 WE RE Research methods for media and communication | 302.2072 KE ST Studyguide for communication research : asking questions, finding answers | 302.20721 LI QU Qualitative communication research methods | 302.2301 AN ME Media research methods : |
pt. 1. General introduction -- The research process -- Theoretical paradigms and concepts -- From choosing a topic to writing scholarly reports -- Writing research reports for non-academic settings -- Research ethics in media and communication -- Sampling -- Measurement -- pt. 2. Research approahces : quantitative -- Survey research -- Content analysis -- Experiments -- pt. 3. Research approaches : qualitative -- Research interviewing -- Focus groups -- Field studies -- pt. 4. Other research approaches -- Case study research -- Textual analysis -- pt. 5. Analysis of qualitative and quantitative data -- Analysing data.
Research Methods in Media and Communication (Second Edition) is an engaging and easy-to-read introduction to media and communication research. It introduces readers to the qualitative and quantitative research methods commonly used in the social sciences, and provides a concise overview of the processes related to carrying out research in media and communication, journalism, and public relations. This user-friendly text guides students through the stages of designing, conducting, analysing and reporting on an original research project. Updated with contemporary case studies and real-life examples, the second edition is rich with learning support for media and communication students, including exercises to consolidate knowledge and handy hints for guidance on key aspects of the research process.