Media convergence handbook - vol.1 : journalism, broadcasting, and social media aspects of convergence edited by Artur Lugmayr; Cinzia Dal Zotto
Material type:
TextSeries: Publication details: Heidelberg : Springer, c2016.Description: x, 429 p. : col. ill. ; 24 cmISBN: - 9783642544835
- 302.23 ME DI
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23 ME DI (Browse shelf(Opens below)) | Available | T0054082 | ||
| ON ORDER | University of Wollongong in Dubai On Order | 302.23 ME DI (Browse shelf(Opens below)) | Ordered | T0035344 |
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| 301 HE ES Essentials of sociology : | 301.412 RO WO Woman's consciousness, man's world / | 301.421 KE KI Kin groups and social structure | 302.23 ME DI Media convergence handbook - vol.1 : | 302.23068 MA NA Managing media work / | 302.3 TH AN Analyzing and securing social networks / | 302.35 RO OR Organizational behavior |
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
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