Successful management in the digital age
By: Harte, John
Material type: BookPublisher: New Brunswick : Transaction Publishers, c2016.Description: 308 p. ; 24 cm.ISBN: 9781412862776; 9781412863247Subject(s): Industrial management -- Technological innovations | Leadership | Advertising | SellingDDC classification: 658 Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658 HA SU (Browse shelf) | Available | T0054405 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658 HA SU (Browse shelf) | Available | T0010432 |
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658 HA ND Handbook of services marketing & management / | 658 HA SE Service management : | 658 HA SE Service and operations management | 658 HA SU Successful management in the digital age | 658 HA SU Successful management in the digital age | 658 HB RS HBR's 10 must reads 2015 : | 658 HB RS HBR's 10 must reads : |
Includes bibliographical references and index.
Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography.
Examines key factors for success in today's business environment - finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles. While acknowledging the benefits of technological advances in some areas, John Harte shows how artificial intelligence is limited and often imperfect.