Creating a brand identity : a guide for designers
By: Slade-Brooking, Catharine
Material type: BookPublisher: London : Laurence King Publishing, c2016.Description: 160 p. : col. ill. ; 23 cm.ISBN: 978-1780675626Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- brand name productsItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 SL CR (Browse shelf) | Available | T0054349 |
, Shelving location: Main Collection Close shelf browser
Creating A Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis -- Concept development -- Delivering the final design.