The public relations handbook Alison Theaker

Includes bibliographical references.

Machine generated contents note: pt. I The context of public relations 1.What is public relations? /​ Sarah Roberts-Bowman 2.Public relations and communications /​ Sarah Roberts-Bowman 3.Public relations, politics and the media /​ Sahla Aroussi 4.Public relations and management /​ Anne Gregory 5.Ethics, professionalism and regulation /​ Alison Theaker pt. II Strategic public relations 6.Public relations and corporate communication /​ Emma Wood 7.Public relations and corporate identity /​ Ian Somerville 8.Risk, issues and crisis management: a collaborative role for public relations /​ Heather Yaxley 9.Public relations and corporate social responsibility /​ Emma Wood 10.Measurement and evaluation /​ Mairead McCoy 11.The public relations of globalisation /​ Peter Walker pt. III Stakeholder public relations 12.Media relations in the social media age /​ Philip Young

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading.Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: •public relations, politics and the media •media relations in the social media age •using new technology effectively in public relations •public relations and engagement in the not-for-profit sector •business-to-business public relations •the public relations of globalisation.