How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market
By: Payne, Mark
Material type:
BookPublisher: New York : Crown Business, c2014; ©2014.Description: 289 p. : col. ill. ; 25 cm.ISBN: 9780804138734Subject(s): Creative ability in business | New products -- Management | MarketingDDC classification: 658.4/063
Summary:
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4063 PA HO (Browse shelf) | Available | T0054487 |
Total holds: 0
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| 658.4063 NI RE Return on ideas : a practical guide to making innovation pay / | 658.4063 OS AP Applying innovation / | 658.4063 PA BI Big change, best path : successfully managing organizational change with wisdom, analytics and insight / | 658.4063 PA HO How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market | 658.4063 PA RE Responsible innovation : from concept to practice / | 658.4063 PE LE The learning company : a strategy for sustainable development / | 658.4063 PH VA The value of innovation : |
Text in English.
Includes index.
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.