Strategic management : text and cases
By: Dess, Gregory G
Title By: McNamara, Gerry | Eisner, Alan B | Lumpkin, G.T
Material type:
BookPublisher: Berkshire : McGraw-Hill Education, c2014.Edition: 7th Ed.Description: various paging : col. ill. : 26 cm.ISBN: 9780077161088Subject(s): Strategic planningDDC classification: 658.4/012 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 DE ST (Browse shelf) | Available | T0011040 |
Provides a treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, and, environmental sustainability.
Part One: Strategic Analysis Chapter 1- Strategic Management: Creating CompetitiveAdvantages Chapter 2- Analyzing the External Environment ofthe Firm: Creating Competitive Advantages Chapter 3- Assessing the Internal Environmentof the Firm Chapter 4- Recognizing a Firm's Intellectual Assets:Moving beyond a Firm's TangibleResources Part Two: Strategic Formulation Chapter 5- Business-Level Strategy: Creating andSustaining Competitive Advantages Chapter 6- Corporate-Level Strategy: CreatingValue through Diversification Chapter 7- International Strategy: Creating Valuein Global Markets Chapter 8- Entrepreneurial Strategyand Competitive Dynamics Part Three: Strategic Implementation Chapter 9- Strategic Control and CorporateGovernance Chapter 10- Creating Effective Organizational Designs Chapter 11- Strategic Leadership: Creating a LearningOrganization and an Ethical Organization Chapter 12- Managing Innovation and FosteringCorporate Entrepreneurship Part Four: Case Analysis Chapter 13- Analysing Strategic Management Case