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Why customers would rather have a smartphone than a car : relationship retailing as an opportunity

By: Molenaar, Cor
Material type: BookPublisher: Farnham, Surrey, England : Gower, c2015.Description: vi, 208 p. : ill. ; 26 cm.ISBN: 978-1472466563Subject(s): Consumer behavior | Electronic commerce | Customer relations
Summary:
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and Apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for chan.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8342 MP WH (Browse shelf) Available T0054566
Total holds: 0

About the author -- Introduction -- The world we want -- Look now -- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index.

Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and Apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for chan.

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