Includes bibliographical references.

Why business journalism? -- Words -- Numbers -- People -- The earnings story -- Financial services reporting -- The corporate finance story -- The bankruptcy story -- The corporate outlook story -- The economic indicator story -- The small business story -- The trend story -- The consumer story -- The derivatives story -- The agriculture story -- The sports business story -- The energy story -- The not-for-profit story -- Conclusion: you're important!

Write On: Crafting Basic Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. The text provides step-by-step guidance on how to write business articles such as corporate quarterly earnings, economic indicators, outlooks for publicly held companies, small business profiles, and business or consumer trend stories. Other texts describe economic and business foundations and how journalists can find data, but they provide little if any actual writing instruction for business stories. Mathewson's text, based on Medill's highly successful business journalism program, fills this gap with essential and detailed writing instruction for future business journalists.