Strategic marketing planning /
By: Peter, Reed
Title By: Reed, Peter
Publisher: South Melbourne : Thomson Learning, 2006.Edition: 2nd ed.Description: xi, 316 pages : illustrations ; 25 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780170128650Program: MARK344Subject(s): Marketing -- Planning | Marketing -- ManagementDDC classification: 658.802 PE ST
Summary:
Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 RE ST (Browse shelf) | Available | T0055630 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 RE ST (Browse shelf) | Available | T0055629 |
Total holds: 0
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Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.
MARK344