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Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River (N.J.) : Pearson Education, c2016.Edition: 3rd edDescription: xv, 439 p. : ill. ; 24 cmISBN:
  • 9780134085968
Other title:
  • Manager's guide to measuring marketing performance
Subject(s): DDC classification:
  • 658.83 BE MA
Online resources:
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Holdings
Item type Current library Call number Status Notes Date due Barcode
TEACHER REF University of Wollongong in Dubai Tardis 658.83 BE MA (Browse shelf(Opens below)) Available T0060549
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.83 BE MA (Browse shelf(Opens below)) Available T0012139
CRS University of Wollongong in Dubai Closed Reserve 658.83 BE MA (Browse shelf(Opens below)) Checked out 19/10/2020 T0012175
REGULAR University of Wollongong in Dubai Main Collection 658.83 BE MA (Browse shelf(Opens below)) Available sept2018 T0012125

Includes bibliographical references (pages 417-420) and index.

MARK935, MARK210, MARK310

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