Marketing metrics : the manager's guide to measuring marketing performance
By: Bendle, Neil T
Title By: Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J
Material type:
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
TEACHER REF | University of Wollongong in Dubai Tardis | 658.83 BE MA (Browse shelf) | Available | T0060549 | |||
3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.83 BE MA (Browse shelf) | Checked out | 09/11/2023 | T0012139 | ||
CRS | University of Wollongong in Dubai Closed Reserve | 658.83 BE MA (Browse shelf) | Checked out | 10/19/2020 | T0012175 | ||
CRS | University of Wollongong in Dubai Closed Reserve | 658.83 BE MA (Browse shelf) | Available | sept2018 | T0012125 |
Total holds: 0
, Shelving location: Closed Reserve Close shelf browser
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658.8 ZE SE Services marketing : integrating customer focus across the firm / | 658.83 AA MA Marketing research / | 658.83 BE MA Marketing metrics : | 658.83 BE MA Marketing metrics : | 658.83 BU MA Marketing research | 658.83 MA ES Essentials of marketing research : | 658.84 DO IN International marketing strategy : |
Includes bibliographical references (pages 417-420) and index.
Acknowledgments ix About the Authors xi Foreword xiii Foreword to Third Edition xv 1: INTRODUCTION 1 2: SHARE OF HEARTS, MINDS, AND MARKETS 17 3: MARGINS AND PROFITS 67 4: PRODUCT AND PORTFOLIO MANAGEMENT 111 5: CUSTOMER PROFITABILITY 157 6: SALES FORCE AND CHANNEL MANAGEMENT 185 7: PRICING STRATEGY 225 8: PROMOTION 271 9: ADVERTISING METRICS 295 10: ONLINE, EMAIL, AND MOBILE METRICS 325 11: MARKETING AND FINANCE 363 12: THE MARKETING METRICS X-RAY AND TESTING 383 13: SYSTEM OF METRICS 401 Bibliography 417 Endnotes 421 Index 429
MARK935, MARK210, MARK310