Marketing metrics : the manager's guide to measuring marketing performance
By: Bendle, Neil T
Title By: Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J
Material type:
BookPublisher: Upper Saddle River (N.J.) : Pearson Education, c2016.Edition: 3rd ed.Description: xv, 439 p. : ill. ; 24 cm.ISBN: 9780134085968Program: MARK935, MARK210, MARK310Other title: Manager's guide to measuring marketing performance.Subject(s): Marketing -- Statistics | Performance -- Measurement | Marketing research | Marketing -- Mathematical modelsDDC classification: 658.83 BE MA Online resources: Ebook
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 658.83 BE MA (Browse shelf) | Available | T0060549 | |||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.83 BE MA (Browse shelf) | Available | T0012139 | |||
| CRS | University of Wollongong in Dubai Closed Reserve | 658.83 BE MA (Browse shelf) | Checked out | 10/19/2020 | T0012175 | ||
| CRS | University of Wollongong in Dubai Closed Reserve | 658.83 BE MA (Browse shelf) | Available | sept2018 | T0012125 |
Total holds: 0
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| 658.8 ZE SE Services marketing : integrating customer focus across the firm / | 658.83 AA MA Marketing research / | 658.83 BE MA Marketing metrics : | 658.83 BE MA Marketing metrics : | 658.83 BU MA Marketing research | 658.83 JE DA Data-driven marketing : | 658.83 MA ES Essentials of marketing research : |
Includes bibliographical references (pages 417-420) and index.
Acknowledgments ix About the Authors xi Foreword xiii Foreword to Third Edition xv 1: INTRODUCTION 1 2: SHARE OF HEARTS, MINDS, AND MARKETS 17 3: MARGINS AND PROFITS 67 4: PRODUCT AND PORTFOLIO MANAGEMENT 111 5: CUSTOMER PROFITABILITY 157 6: SALES FORCE AND CHANNEL MANAGEMENT 185 7: PRICING STRATEGY 225 8: PROMOTION 271 9: ADVERTISING METRICS 295 10: ONLINE, EMAIL, AND MOBILE METRICS 325 11: MARKETING AND FINANCE 363 12: THE MARKETING METRICS X-RAY AND TESTING 383 13: SYSTEM OF METRICS 401 Bibliography 417 Endnotes 421 Index 429
MARK935, MARK210, MARK310