We know what you want : how they change your mind /
By: Howard, Martin
Material type:
BookPublisher: New York : Disinformation, c2005.Description: 191 p. : ill ; 19 cm.ISBN: 9781932857054 (pbk.); 1932857052 (pbk. : alk. paper)Other title: Secret tactics that influence what you buy, think and believe [Subtitle on cover:].Subject(s): Subliminal advertising -- Case studies | Subliminal projection -- Case studies | Persuasion (Psychology) -- Case studies | Manipulative behavior -- Case studies | Mass media -- Influence -- Case studies | Marketing -- Psychological aspects -- Case studies | Advertising -- Case studies | Persuasion (Psychology) -- Case studies | Mass media -- Influence -- Case studies | Marketing -- Psychological aspects -- Case studiesDDC classification: 659.101/9
Summary:
Explains the subliminal and manipulative marketing tactics used by corporations and governments to influence consumers, discussing the retail industry, supermarkets, medical professionals, rock concerts, mass meetings, sporting events, and more.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1019 HO WE (Browse shelf) | Available | T0032717 |
Total holds: 0
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| 659.1 WI DE Decoding advertisements : ideology and meaning in advertising / | 659.1 ZY EN The end of advertising as we know it / | 659.1019 FE AD The advertising effect : how to change behaviour / | 659.1019 HO WE We know what you want : how they change your mind / | 659.1019 JH AD Advertising & the end of the world | 659.1019 OS PE Persuasion in advertising / | 659.1019 SU AD Advertising and the mind of the consumer : what works, what doesn't, and why / |
Intended as a companion-workbook to illustrate the ideas found in Douglas Rushkoff's Coercion : why we listen to what "they" say (1999).
Explains the subliminal and manipulative marketing tactics used by corporations and governments to influence consumers, discussing the retail industry, supermarkets, medical professionals, rock concerts, mass meetings, sporting events, and more.
Adult Follett Library Resources.