Essentials of advertising /
By: Cluley, Robert
Material type:
BookPublisher: London : Kogan Page, c2017.Description: x, 226 p. : ill. ; 25 cm.ISBN: 9780749478391Subject(s): AdvertisingDDC classification: 659.1 CL ES | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 CL ES (Browse shelf) | Available | T0055905 |
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| 659.1 CA MA Manager's guide to marketing, advertising, and publicity / | 659.1 CH IN Integrated marketing communications / | 659.1 CH IN Integrated marketing communications / | 659.1 CL ES Essentials of advertising / | 659.1 CL IN Integrated advertising, promotion & marketing communications / | 659.1 CL IN Integrated advertising, promotion, and marketing communications / | 659.1 CL IN Integrated advertising, promotion, and marketing communications / |
Includes index.
About the author -- Acknowledgements -- About this book -- The essentials of advertising: what are advert -- Big questions : advertising, communication, rhetoric and persuasion -- Art or science : what do legendary advertisers think about advertising? -- Work, agencies and contexts : organizational perspectives on advertising -- Information and value : the economics of advertising -- The hierarchy of effects : the psychology of advertising -- The society of the spectacle : the sociology of advertising -- The magic system : cultural studies of advertising -- T he medium is the message : media studies and advertising -- The distorted mirror : advertising and ethics -- Where next? the new essentials of advertising 2 -- Index.
A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions.