Marketing research essentials
By: McDaniel, Carl D
Title By: Gates, RogerMaterial type: BookPublisher: Hoboken, N.J. : Wiley ; c2016.Edition: 9th ed.Description: xiv, 424 p. : ill. ; 26 cm.ISBN: 9781119355304Subject(s): Marketing research | MarketingDDC classification: 658.83 MC MA
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.83 MC MA (Browse shelf)||Available||T0055972|
Previous ed.: 2010.
Includes bibliographical references and index.
In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.