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Marketing research essentials

By: McDaniel, Carl D
Title By: Gates, Roger
Material type: BookPublisher: Hoboken, N.J. : Wiley ; c2016.Edition: 9th ed.Description: xiv, 424 p. : ill. ; 26 cm.ISBN: 9781119355304Subject(s): Marketing research | MarketingDDC classification: 658.83 MC MA
Summary:
In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.83 MC MA (Browse shelf) Available T0055972

MARK205 Autumn2021

Total holds: 0

Previous ed.: 2010.

Includes bibliographical references and index.

In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.

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