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Marketing research essentials Carl McDaniel, Roger Gates

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley ; c2016.Edition: 9th edDescription: xiv, 424 p. : ill. ; 26 cmISBN:
  • 9781119355304
Subject(s): DDC classification:
  • 658.83 MC MA
Summary: In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83 MC MA (Browse shelf(Opens below)) Available T0055972

Previous ed.: 2010.

Includes bibliographical references and index.

In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.

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