Social media analytics : techniques and insights for extracting business value out of social media
By: Ganis, Matt
Title By: Kohirkar, Avinash
Material type:
BookPublisher: New York : IBM Press, c2016.Description: xxxv, 268 p. : ill. ; 23 cm.ISBN: 9780133892567; 0133892565Subject(s): Social media -- Research | Data mining | Business -- Data processing | Web usage mining | Social media | Web usage miningDDC classification: 006.312 GA SO Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 006.312 GA SO (Browse shelf) | Available | T0056046 |
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| 006.312 DE RE Real-world data mining : | 006.312 DU DA Data mining techniques and applications : | 006.312 DU DA Data mining techniques and applications : | 006.312 GA SO Social media analytics : | 006.312 GH BI Big data analytics methods : | 006.312 HA DA Data mining : | 006.312 HA DA Data mining : |
Includes index.
Includes bibliographical references and index.
Preface: Mining for gold (or digging in the mud) -- Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study.