The practice of public relations
By: Seitel, Fraser P
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.20973 SE PR (Browse shelf) | Available | T0056107 |
, Shelving location: Main Collection Close shelf browser
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
659.20968 SK HA Handbook of public relations / | 659.20973 GU AD Adventures in public relations : case studies and critical thinking / | 659.20973 GU AD Adventures in public relations : case studies and critical thinking / | 659.20973 SE PR The practice of public relations | 659.20994 FI PR Professionalizing public relations : | 659.20994 JO ME Media relations : issues and strategies | 659.20994 MA PU Public relations writing / |
Includes bibliographical references and index.
Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.
Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.