Consumer behaviour : implications for marketing strategy
By: Quester, Pascale G
Title By: Pettigrew, Simone | Kopanidis, Foula | Hill, Sally Rao | Hawkins, Del I
Material type:
BookPublisher: North Ryde NSW : McGraw-hill education, 2016.Edition: 7th ed.Description: xxxi, 586 p. : col. ill. ; 28 cm.ISBN: 9781743076811 Subject(s): Consumer behavior -- Australia | Market surveys -- Australia | Consumer behavior -- Case studies -- Australia | Relational databasesDDC classification: 658.83420994 QU CO | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83420994 QU CO (Browse shelf) | Available | T0056212 |
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| 658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 HA CO Consumer behavior : building marketing strategy / | 658.83420973 MO CO Consumer behavior : | 658.83420994 QU CO Consumer behaviour : | 658.8343 CO NS Consumer brand relationships : meaning, measuring, managing | 658.8343 GR AG The age curve : how to profit from the coming demographic storm / | 658.8343 HA ND Handbook of research on consumerism in business and marketing : concepts and practices / |
Includes index.
Previously published: 2011.
Includes bibliographical references and index.
Introduction --
1. Consumer behavior and marketing strategy --
Part 1. Consumer Decision Process: -
2. Situational influences --
3. Problem recognition --
4. Information search --
5. Evaluating and selecting alternatives --
6. Outlet selection and product purchase --
7. Post-purchase processes, customer satisfaction, and consumer loyalty --
Part 2. Internal Influences: -
8. Perception --
9. Learning and memory --
10. Motivation, personality and emotion --
11. Attitude and attitude change --
Part 3. External Influences: -
12. Australasian society: demographics and lifestyles --
13. Household structure and consumption behavior --
14. Group influence and communication --
15. Social stratification --
16. Culture and cross-cultural variations in consumer behavior.
This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it. This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local. Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design.