International marketing strategy : analysis, development and implementation /
By: Doole, Isobel
Title By: Lowe, Robin | Kenyon, Alexandra
Material type:
BookPublisher: Australia : Cengage Learning, c2016.Edition: 7th ed.Description: xxvi, 465 p. : ill. col. ; 27 cm.ISBN: 9781473723702Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.84 DO IN | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 DO IN (Browse shelf) | Available | T0056353 |
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| 658.84 DE EB E-business & e-commerce for managers / | 658.84 DO IN International marketing strategy : analysis, development and implementation / | 658.84 DO IN International marketing strategy : analysis, development and implementation / | 658.84 DO IN International marketing strategy : | 658.84 DO IN International marketing strategy : | 658.84 DO IN International marketing strategy : | 658.84 EB US e-Business fundamentals / |
Previous ed.: London: Thomson Learning, 2004.
Includes bibliographical references and index.
Part 1 Analysis1. An Introduction to International Marketing2. The World Trading Environment3. Social and Cultural Considerations in International Marketing4. International Marketing Research and Opportunity AnalysisPart 2 Strategy Development5. International Niche Marketing Strategies for Small- and Medium-sized Enterprises6. Global Strategies7. Market Entry Strategies8. International Product and Service ManagementPart 3 Implementation9. International Communications10. The Management of International Distribution and Logistics11. Pricing for International Markets12. Technology Enabled Sustainable International Marketing
International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.