Marketing across cultures /
By: Usunier, Jean-Claude
Material type:
BookPublisher: Essex, England ; New York : Financial Times/Prentice Hall, c2000.Edition: 3rd ed.Description: xv, 627 p. : ill ; 24 cm.ISBN: 0130106682 (alk. paper)Subject(s): Export marketing -- Social aspects | International business enterprises -- Social aspects | Intercultural communicationDDC classification: 658.8/48
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.848 US MA (Browse shelf) | Available | T0018377 |
Total holds: 0
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| 658.848 RO IN Internet marketing : integrating online and offline strategies / | 658.848 RO IN Internet marketing : integrating online and offline strategies / | 658.848 SC GL Global marketing strategy : | 658.848 US MA Marketing across cultures / | 658.8480941 WA IN International trade procedures and management / | 658.8480941 WA IN International trade procedures and management / | 658.85 BA SE Selling your value proposition : |
Includes bibliographical references and indexes.