Winning the reputation game
By: Dowling, Grahame R
Material type:
BookPublisher: Cambridge, Massachusetts : The MIT Press, 2017.Description: xi, 261 pages : illustrations ; 24 cm.ISBN: 9780262034463 (hardcover : alk. paper)Subject(s): Corporate image | Social responsibility of business | Organizational effectivenessDDC classification: 659.2 DO WI
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 DO WI (Browse shelf) | Available | T0057116 |
Total holds: 0
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| 659.2 DA MA Mastering public relations / | 659.2 DI AM The AMA handbook of public relations / | 659.2 DI PR The PR styleguide : formats for public relations practice / | 659.2 DO WI Winning the reputation game | 659.2 ED UN Understanding public relations : | 659.2 EX PL Exploring public relations / | 659.2 EX PL Exploring public relations / |
Includes bibliographical references and index.
Preface -- The value of a winning corporate reputation -- Corporate reputation as a strategic game -- How corporate reputations form & work -- Strategy-led corporate reputations -- Creating a winning reputation : being simply better -- Creating a winning reputation - corporate storytelling -- Managing corporate reputations -- Keeping score -- Keeping out of trouble -- Distracting reputation myths -- Frequently asked questions -- Epilogue -- Appendix -- Notes -- Index.