Marketing : an introduction /
By: Armstrong, Gary (Gary M.)
Title By: Kotler, Philip
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2009.Edition: 9th ed.Description: xxxiii, 502, [118] p. : col. ill ; 28 cm.ISBN: 9780136021131; 0136021131Subject(s): MarketingDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AR MA (Browse shelf) | Available | T0033446 |
Total holds: 0
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| 658.8 AN BU Business market management : understanding, creating and delivering value / | 658.8 AN LO The long tail : how endless choice is creating unlimited demand / | 658.8 AR ET Ethical marketing and the new consumer / | 658.8 AR MA Marketing : an introduction / | 658.8 AR MA Marketing : an introduction / | 658.8 AR MA Marketing : an introduction / | 658.8 AR MA Marketing : an introduction / |
Includes bibliographical references (p. R1-R23) and indexes.