Marketing strategy & competitive positioning Graham Hooley ... [et al].
Publication details: Harlow : Pearson ; c2017.Edition: 6th edDescription: xv, 569 p. : 24 cmISBN:- 9781292017310
- Marketing strategy and competitive positioning
- 658.802 HO MA
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|
TEACHER REF | University of Wollongong in Dubai Tardis | 658.802 HO MA (Browse shelf(Opens below)) | Available | Feb2020 | T0064239 | ||
3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.802 HO MA (Browse shelf(Opens below)) | Checked out | Ebook Available | 14/03/2020 | T0057417 | |
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 HO MA (Browse shelf(Opens below)) | Available | T0057418 | |||
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 HO MA (Browse shelf(Opens below)) | Available | T0057419 |
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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