Normal view MARC view ISBD view

Marketing research

By: Burns, Alvin C
Title By: Veeck, Ann | Bush, Ronald F
Material type: BookPublisher: Harlow, England : Pearson Education Limited, c2017.Edition: 8th ed.Description: 489 p. : col. ill. ; 25 cm.ISBN: 9781292153261Program: MARK205Subject(s): MarketingDDC classification: 658.83 BU MA Online resources: Ebook
Summary:
Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number url Status Notes Date due Barcode Item holds Course reserves
TEACHER REF University of Wollongong in Dubai
Tardis
658.83 BU MA (Browse shelf) Available T0062963
3 DAY LOAN University of Wollongong in Dubai
Main Collection
658.83 BU MA (Browse shelf) Available T0057420
REGULAR University of Wollongong in Dubai
Main Collection
658.83 BU MA (Browse shelf) link Available Ebook Available T0057421
CRS University of Wollongong in Dubai
Closed Reserve
658.83 BU MA (Browse shelf) Available T0057422

MARK205 Autumn2021

Total holds: 0

Introduction to Marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information Qualitative Research Techniques Evaluating Survey Data Collection Methods Understanding Measurement, Developing Questions, and Designing the Questionnaire Selecting the Sample Determining the Size of a Sample Dealing with Field Work and Data Quality Issues Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Implementing Basic Differences Tests Making Use of Associations Tests Understanding Regression Analysis Basics The Research Report

Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.

MARK205

Powered by Koha