Business marketing management : a strategic view of industrial and organizational markets /

Material type:

BookSeries: The Dryden Press series in marketing.Publisher: Fort Worth, TX : Harcourt College Publishers, c2001.Edition: 7th ed.Description: xxxii, 716 p. : ill ; 26 cm.ISBN: 0030291798Subject(s): Industrial marketing -- Management -- Case studiesDDC classification: 658.8/04

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.804 HU BU (Browse shelf)	Available		T0018488

Total holds: 0

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Previous	658.804 CO FU The fundamentals of business to business sales and marketing /	658.804 FI BU Business-to-business marketing : relationships, systems and communications /	658.804 FU ND Fundamentals of business-to-business marketing : mastering business markets	658.804 HU BU Business marketing management : a strategic view of industrial and organizational markets /	658.804 HU BU Business marketing management : a strategic view of industrial and organizational markets /	658.804 HU BU Business marketing management : B2B /	658.804 HU BU Business marketing management : B2B /	Next

Includes bibliographical references and indexes.

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