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Marketing Paul Baines, Chris Fill and Sara Rosengren

By: Contributor(s): Material type: TextTextPublication details: Oxford : Oxford University Press, c2017.Edition: 4th edDescription: xxxii, 732 p. : col. ill. ; 27 cmISBN:
  • 9780198748533
Subject(s): DDC classification:
  • 658.8 BA MA
Summary: Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers.
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Item type Current library Call number Status Date due Barcode
TEACHER REF University of Wollongong in Dubai Tardis 658.8 BA MA (Browse shelf(Opens below)) Available T0062962
REGULAR University of Wollongong in Dubai Main Collection 658.8 BA MA (Browse shelf(Opens below)) Available T0059097
3 DAY LOAN University of Wollongong in Dubai 3 day loan 658.8 BA MA (Browse shelf(Opens below)) Available T0057706
REGULAR University of Wollongong in Dubai Main Collection 658.8 BA MA (Browse shelf(Opens below)) Available T0057707
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658.8 BA MA Marketing : 658.8 BA MA Marketing / 658.8 BA MA Marketing strategy and management / 658.8 BA MA Marketing 658.8 BA MA Marketing 658.8 BA MA Marketing 658.8 BA MA Marketing

Previous edition by Paul Baines, Chris Fill and Kelly Page, 2014

Includes bibliographical references and index.

Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers.

MARK101

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