Marketing
By: Baines, Paul
Title By: Fill, Chris | Rosengren, Sara
Material type:
BookPublisher: Oxford : Oxford University Press, c2017.Edition: 4th ed.Description: xxxii, 732 p. : col. ill. ; 27 cm.ISBN: 9780198748533Program: MARK101Subject(s): Marketing -- Textbooks | Marketing -- Case studies | Marketing -- Textbooks -- Management | Marketing -- Case studies -- ManagementDDC classification: 658.8 BA MA | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 658.8 BA MA (Browse shelf) | Available | T0062962 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA MA (Browse shelf) | Available | T0059097 | ||
| 3 DAY LOAN | University of Wollongong in Dubai 3 day loan | 658.8 BA MA (Browse shelf) | Available | T0057706 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA MA (Browse shelf) | Available | T0057707 |
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| 658.8 BA MA Marketing / | 658.8 BA MA Marketing strategy and management / | 658.8 BA MA Marketing | 658.8 BA MA Marketing | 658.8 BA MA Marketing | 658.8 BA MA Marketing | 658.8 BA ON On marketing & communications. |
Previous edition by Paul Baines, Chris Fill and Kelly Page, 2014
Includes bibliographical references and index.
PART ONE: MARKETING FUNDAMENTALS ; 1: Marketing Principles and Society ; 2: Consumer Buying Behaviour ; 3: Marketing Research and Customer Insight ; PART TWO: PRINCIPLES OF MARKETING MANAGEMENT ; 4: Marketing Environment ; 5: Marketing Strategy ; 6: Market Segmentation and Positioning ; 7: International Market Development ; PART THREE: THE MARKETING MIX ; 8: Innovation and New Proposition Development ; 9: Price Decisions ; 10: An Introduction to Marketing Communications ; 11: Managing the Communications Mix ; 12: Marketing Channels and Retailing ; PART FOUR: PRINCIPLES OF RELATIONAL MARKETING ; 13: Branding Decisions ; 14: Managing Relationships and Customer Experiences ; 15: Business-to-Business Marketing ; 16: Not-for-Profit Marketing ; PART FIVE: CRITIQUE AND CHANGE IN MARKETING PRACTICE ; 17: Digital and Social Media Marketing ; 18: Marketing, Sustainability, and Ethics ; 19: Critical and Postmodern Perspectives in Marketing.
Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers.
MARK101