Marketing Paul Baines, Chris Fill and Sara Rosengren
Material type:
TextPublication details: Oxford : Oxford University Press, c2017.Edition: 4th edDescription: xxxii, 732 p. : col. ill. ; 27 cmISBN: - 9780198748533
- 658.8 BA MA
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 658.8 BA MA (Browse shelf(Opens below)) | Available | T0062962 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA MA (Browse shelf(Opens below)) | Available | T0059097 | ||
| 3 DAY LOAN | University of Wollongong in Dubai 3 day loan | 658.8 BA MA (Browse shelf(Opens below)) | Available | T0057706 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA MA (Browse shelf(Opens below)) | Available | T0057707 |
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| 658.7 CO MA Managing supply chains : | 658.7 CO ST Strategic supply chain management : | 658.7 MO PU Purchasing and supply chain management | 658.8 BA MA Marketing | 658.8 KA LU The luxury strategy : | 658.8 KO MA Marketing management | 658.8 LE SO Social marketing : |
Previous edition by Paul Baines, Chris Fill and Kelly Page, 2014
Includes bibliographical references and index.
Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers.
MARK101
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