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Marketing

By: Baines, Paul, 1973-
Title By: Fill, Chris | Rosengren, Sara
Material type: BookPublisher: Oxford : Oxford University Press, c2017.Edition: 4th ed.Description: xxxii, 732 p. : col. ill. ; 27 cm.ISBN: 9780198748533Program: MARK101Subject(s): Marketing -- Textbooks | Marketing -- Case studies | Marketing -- Textbooks -- Management | Marketing -- Case studies -- ManagementDDC classification: 658.8 BA MA
Summary:
Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers.
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
TEACHER REF University of Wollongong in Dubai
Tardis
658.8 BA MA (Browse shelf) Available T0062962
REGULAR University of Wollongong in Dubai
Main Collection
658.8 BA MA (Browse shelf) Available T0059097

MARK101 Autumn2021

3 DAY LOAN University of Wollongong in Dubai
3 day loan
658.8 BA MA (Browse shelf) Available T0057706
REGULAR University of Wollongong in Dubai
Main Collection
658.8 BA MA (Browse shelf) Checked out 12/14/2021 T0057707
Total holds: 0

Previous edition by Paul Baines, Chris Fill and Kelly Page, 2014

Includes bibliographical references and index.

PART ONE: MARKETING FUNDAMENTALS ; 1: Marketing Principles and Society ; 2: Consumer Buying Behaviour ; 3: Marketing Research and Customer Insight ; PART TWO: PRINCIPLES OF MARKETING MANAGEMENT ; 4: Marketing Environment ; 5: Marketing Strategy ; 6: Market Segmentation and Positioning ; 7: International Market Development ; PART THREE: THE MARKETING MIX ; 8: Innovation and New Proposition Development ; 9: Price Decisions ; 10: An Introduction to Marketing Communications ; 11: Managing the Communications Mix ; 12: Marketing Channels and Retailing ; PART FOUR: PRINCIPLES OF RELATIONAL MARKETING ; 13: Branding Decisions ; 14: Managing Relationships and Customer Experiences ; 15: Business-to-Business Marketing ; 16: Not-for-Profit Marketing ; PART FIVE: CRITIQUE AND CHANGE IN MARKETING PRACTICE ; 17: Digital and Social Media Marketing ; 18: Marketing, Sustainability, and Ethics ; 19: Critical and Postmodern Perspectives in Marketing.

Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must-have the textbook for students looking to excel in their studies and careers.

MARK101

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