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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN: - 9780073380933 (alk. paper)
- 0073380938 (alk. paper)
- 658.8 22
- HD9980.5 .Z45 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.8 ZE SE (Browse shelf(Opens below)) | Available | T0043462 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZE SE (Browse shelf(Opens below)) | Available | T0033779 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZE SE (Browse shelf(Opens below)) | Available | T0033563 |
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| 658.8 YO MA Marketing the professional services firm : | 658.8 ZA PR Precision marketing : | 658.8 ZE SE Services marketing : | 658.8 ZE SE Services marketing : | 658.8 ZE SE Services marketing : | 658.8 ZE SE Services marketing : | 658.8 ZE SE Services marketing : |
Includes bibliographical references and index.
MARK270 MARK938 HDR974
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