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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN:
  • 9780073380933 (alk. paper)
  • 0073380938 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HD9980.5 .Z45 2009
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Holdings
Item type Current library Call number Status Date due Barcode
3 DAY LOAN University of Wollongong in Dubai Library Main Collection 658.8 ZE SE (Browse shelf(Opens below)) Available T0043462
REGULAR University of Wollongong in Dubai Library Main Collection 658.8 ZE SE (Browse shelf(Opens below)) Available T0033779
REGULAR University of Wollongong in Dubai Library Main Collection 658.8 ZE SE (Browse shelf(Opens below)) Available T0033563
Browsing University of Wollongong in Dubai Library shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.8 WU CA Capturing new markets : 658.8 YO MA Marketing the professional services firm : 658.8 ZE SE Services marketing : 658.8 ZE SE Services marketing : 658.8 ZE SE Services marketing : 658.8 ZE SE Services marketing : 658.8 ZE SE Services marketing :

Includes bibliographical references and index.

MARK270 MARK938 HDR974

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