Contents Preface--The Year 2000: Issues and Challenges * Introduction * Capturing the Moments: Concerns of In Situ (ital) Leisure Research * Revealing Socially Constructed Knowledge Through Quasi-Structured Interviews and Grounded Theory Analysis Tourists' Images of a Destination--An Alternative Analysis * Modeling Vacation Destination Decisions: A Behavioral Approach * Consumer-Defined Dimensions for the Escorted Tour Industry Segment: Expectations, Satisfactions, and Importance * Major Determinants of International Tourism Demand for South Korea: Inclusion of Marketing Variable * A Neural Network Approach to Discrete Choice Modeling * Sure Estimation of Tourism Demand System Model: U.S. Case * Leisure Market Segmentation: An Integrated Preferences Contraints-Based Approach * Conjoint Analysis of Downhill Skiers Used to Improve Data Collection for Market Segmentation * Performance-Importance Analysis of Escorted Tour Evaluations * Importance-Performance and Segmentation: Where Do We Go From Here? * The Respondent Specific Method: A New Approach to Conversion Research * A New Direction * Index * Reference Notes Included

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.