Events management : principles & practice
By: Raj, Razaq
Material type:
BookPublisher: Thousand Oaks, CA : Sage, c2017.Edition: 3rd ed.Description: vi, 436 p. : ill. ; 24 cm.ISBN: 9781473948280; 9781473948273Other title: Events management : principles and practice.Subject(s): Special events -- Management | Hospitality -- ManagementDDC classification: 338.473942068 RA EV Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 338.473942068 RA EV (Browse shelf) | Available | T0057819 |
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| 338.47378 TR IN The indispensable university : | 338.47378 TR IN The indispensable university : | 338.473942068 RA EV Events management : | 338.473942068 RA EV Events management : | 338.4760979473 GI LI Life after Google : | 338.476151 GA LE The lean prescription : | 338.4762 CO IN Industrial organization of high-technology markets : |
PART ONE: EVENTS CONCEPTS AND MANAGEMENT Chapter 1: Introduction to Events Management Chapter 2: Events Destinations and Management Chapter 3: Event Entrepreneurship Chapter 4: Human Resource ManagementPART TWO: EVENTS FINANCE AND LAWChapter 5: Financial Management in the Events Industry Chapter 6: Costing, Pricing and Capital in Events Industry Chapter 7: Project Management and Financing Chapter 8: Legal, Security, Safety and Risk ManagementPART THREE: EVENTS MARKETING AND MEDIA Chapter 9: Event Sponsorship Chapter 10: Marketing Process, Communications and Public Relations Chapter 11: Brand Co-creation and Social Media Chapter 12: New Multimedia Technology for Events OrganizersPART FOUR: EVENTS PREPARATION AND OPERATION Chapter 13: Events Assessing, Planning and Monitoring Chapter 14: Event Logistics Chapter 15: Event Production, Design and Lighting Chapter 16: Crowd Control and Crowd DynamicPART FIVE: EVENTS TRENDS AND ISSUES Chapter 17: Expos, Conferences and Conventions Chapter 18: Sustainable Festivals and Events Chapter 19: Long-Term Legacy and Impacts Chapter 20: The Future of the Events Industry.
Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.