Principles of strategic management Tony Morden
Publication details: Routledge, 2017.Edition: 3rd edDescription: vii, 640 p. : ill. ; 24 cmISBN:- 9781138297128
- 658.4012 MO PR
Item type | Current library | Call number | Status | Date due | Barcode | |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 MO PR (Browse shelf(Opens below)) | Available | T0057822 |
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658.4012 MI ST Strategy safari : | 658.4012 MI ST Strategy safari : | 658.4012 MO IN Intellectual capital in enterprise success : | 658.4012 MO PR Principles of strategic management | 658.4012 MO WR Writers on strategy and strategic management : | 658.4012 NA WE The well-timed strategy : | 658.4012 NO SE Service management : |
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.
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