Guanxi : (The art of relationships) : Microsoft, China, and Bill Gates's plan to win the road ahead /
By: Buderi, Robert
Title By: Huang, Gregory T
Material type:
BookPublisher: New York : Simon & Schuster, c2006.Description: x, 306 p. : ill ; 24 cm.ISBN: 9780743273220; 0743273222Subject(s): Computer software industry -- United States -- Management -- Case studies | Computer software industry -- United States -- Management -- Case studiesDDC classification: 338.8/8710040951 Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 338.8871 BU GU (Browse shelf) | Available | T0033733 |
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| 338.88 WA IN International business / | 338.88 WH AT What is international business? / | 338.881 FI NA Financial elites and transnational business : | 338.8871 BU GU Guanxi : | 338.8881724 EX PE Experiences of emerging economy firms | 338.8881724 GO MU Multinational companies from emerging economies : | 338.8881724 PR FO The fortune at the bottom of the pyramid : |
Includes index.
Contents: Beast from the East (November 8-11, 2004) -- The Bell Labs of China (Fall 1997-November 1998) -- From Beijing to Bill G. (November 1998- October 1999) -- Microsoft's Chinese heart (November 1999-August 2000) -- Ya-Qin Dynasty (August 2000-July 2001) -- The Great Wall and other Microsoft inventions (October 2001-January 2004) -- Microsoft made in China (November 2002-November 2004) -- The curious inventions of Jian Wang (September 1999-June 2005) -- Search war (March 2003-March 2005) -- The further adventures of one-handed Jordan and Mr. Magneto (March-May 2005) --Battle over Kai-Fu Lee (August 2000- September 2005) -- How to make it in China (Summer and Fall 2005).
Describes the creation of Microsoft's research laboratory in China, Microsoft Research Asia (MSRA), and explores Microsoft's relationship building in the country, focusing on a year of work to develop tools to compete with Google, Sony, and Nokia.
Adult