Media research methods : audiences, institutions, texts
By: Bertrand, Ina
Title By: Hughes, Peter
Material type:
BookPublisher: New York : Palgrave Macmillan, c2018.Edition: 2nd ed.Description: xiv, 385 p. ; 24 cm.ISBN: 9781137552150Subject(s): Mass media -- Research -- MethodologyDDC classification: 302.23072 BE ME Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 302.23072 BE ME (Browse shelf) | Available | T0058192 |
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| 302.23071 ME DI Media/cultural studies : | 302.23072 AL QU Qualitative media analysis / | 302.23072 BE ME Media and communication research methods : | 302.23072 BE ME Media research methods : | 302.23072 BR QU Qualitative research methods for Media Studies | 302.23072 ST HO How to do media and cultural studies | 302.23072 ST HO How to do media and cultural studies |
Includes bibliographical references and index.
1. Of Elephants, Definitions and Models: The Context of Media Research.- 2. Getting Started.- PART I: RESEARCH ON AUDIENCES.- 3. Researching Audiences.- 4. Gathering Data on Audiences.- 5. Audience Research Analysis and Interpretation.- PART II: RESEARCH ON INSTITUTIONS.- 6. Researching Media Institutions.- 7. Gathering Data on Institutions.- 8. Institutional Research Analysis and Interpretation.- PART III: RESEARCH ON TEXTS.- 9. Researching Texts.- 10. Gathering and Analysing Textual Data.- 11. Interpretation of Textual Data.- 12. Reaching Conclusions, Evaluating the Research, Writing the Report.
This fully revised and updated second edition provides an accessible introduction to the research methods for studying media, communication and culture. In particular, the new edition considers how globalisation and digitalisation have changed the contexts, practices and content of media and the way that it is researched.