Business marketing : concepts and strategies
Title By: Cliffe, Kenneth [Edited by]
Publisher: New York : Clanrye International, c2017.Description: vii, 230 p. : ill. ; 29 cm.ISBN: 9781632406224Subject(s): Business marketing | Business-to-businessDDC classification: 658.804 BU SI
Summary:
Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling products or services. This selling can occur either at a business-to-business level or business-to-consumer level. Some of the diverse topics covered in this book address the various branches that fall under this category. It brings forth some of the innovative concepts and elucidates the unexplored aspects of business marketing. In this book, using case studies and examples, constant effort has been made to make the understanding of the difficult concepts of business marketing as easy and informative as possible, for the readers.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.804 BU SI (Browse shelf) | Available | T0058452 |
Total holds: 0
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| 658.804 BR BU Business-to-business marketing | 658.804 BR BU Business-to-business marketing / | 658.804 BU PR A practitioner's guide to account-based marketing : | 658.804 BU SI Business marketing : | 658.804 CO FU The fundamentals of business to business sales and marketing / | 658.804 FI BU Business-to-business marketing : relationships, systems and communications / | 658.804 FU ND Fundamentals of business-to-business marketing : mastering business markets |
Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling products or services. This selling can occur either at a business-to-business level or business-to-consumer level. Some of the diverse topics covered in this book address the various branches that fall under this category. It brings forth some of the innovative concepts and elucidates the unexplored aspects of business marketing. In this book, using case studies and examples, constant effort has been made to make the understanding of the difficult concepts of business marketing as easy and informative as possible, for the readers.