Handbook on key performance indicators for tourism marketing evaluation
Title By: World Tourism Organization | European Travel Commission
Publisher: Madrid : World Tourism Organization, c2017.Description: 166 p. : ill. ; 30 cm.ISBN: 9789284418510Subject(s): Destination management | Tourism marketingDDC classification: 338.4791 HA ND Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 338.4791 HA ND (Browse shelf) | Available | T0058470 |
, Shelving location: Main Collection Close shelf browser
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338.4791 FL TO Tourism : | 338.4791 GL CR Crisis management in the tourism industry | 338.4791 HA ND Handbook of tourism and quality-of-life research : | 338.4791 HA ND Handbook on key performance indicators for tourism marketing evaluation | 338.4791 HO EC Ecotourism and sustainable development : | 338.4791 HS TO Tourism marketing : | 338.4791 MI MI Micro-clusters and networks : |
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and promotional activities, and how to evaluate overall marketing effectiveness within the context of business or destination impacts. This handbook aims to be a user-friendly and accessible guide that provides a methodological framework and practical guidance on how to use performance indicators. Complemented with a number of case studies and best practice examples, the handbook offers both a theoretical and practical approach to guide national and destination management organizations towards better digital marketing evaluation.