Successful marketing communications
By: Ace, Cathy
Title By: Charted institute of marketing
Publisher: London : Routledge, 2017.Description: ix, 210 p. : ill. ; 26 cm.ISBN: 9781138441125Subject(s): Marketing communications | MarketingDDC classification: 658.802 AC SU
Summary:
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.The book is backed up by a companion website containing the most up-to-date resources and examples.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 AC SU (Browse shelf) | Available | T0058471 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.800994 KO MA Marketing in Australia / | 658.800994 KO MA Marketing in Australia / | 658.800994 LO SE Services marketing : Australia and New Zealand / | 658.802 AC SU Successful marketing communications | 658.802 AL AP Applied strategic marketing : | 658.802 AN LO The long tail : why the future of business is selling less of more / | 658.802 AN LO The long tail : why the future of business is selling less of more / |
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.The book is backed up by a companion website containing the most up-to-date resources and examples.