Social media ROI : managing and measuring social media efforts in your organization
By: Blanchard, Olivier
Material type:
BookPublisher: Indianapolis, Ind. : Que, c2011.Description: xvi, 292 p. : ill. ; 23 cm.ISBN: 9780789747419Other title: Social media return on investment.Subject(s): Social media -- Economic aspects | Internet marketingDDC classification: 658.872 BL SO
Summary:
Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.”
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 BL SO (Browse shelf) | Available | may2018 | T0058812 |
Total holds: 0
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| 658.872 BL DA Database marketing : analyzing and managing customers / | 658.872 BL DI The digital marketing handbook : | 658.872 BL DI The digital marketing handbook : | 658.872 BL SO Social media ROI : | 658.872 BO BT The B2B social media book : | 658.872 BO SE Serious games for business : using gamification to fully engage customers, employess and partners / | 658.872 BR BR Branded! : how retailers engage consumers with social media and mobility / |
Includes index.
SOCIAL MEDIA PROGRAM DEVELOPMENT
Aligning Social Media to Business Goals
Planning for Performance Measurement
Establishing Clarity of Vision Purpose and Execution
SOCIAL MEDIA PROGRAM INTEGRATION
The People Principle
Copyright
Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.”