Content code : six essential strategies to ignite your content, your marketing, and your business
By: Schaefer, Mark W
Material type:
BookPublisher: Louisville, TN : Schaefer Marketing Solutions, 2015.Description: 247 p. : ill. ; 21 cm.ISBN: 9780692372333Subject(s): Web site development | Internet marketingDDC classification: 658.872 SC CO | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SC CO (Browse shelf) | Available | T0058875 |
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| 658.872 SA SO The social media bible : tactics, tools, and strategies for business success / | 658.872 SA SO The social media bible : | 658.872 SC BO Born to blog : building your blog for personal and business success one post at a time / | 658.872 SC CO Content code : | 658.872 SC EC E-commerce operations management / | 658.872 SC EL Electronic commerce : the second wave / | 658.872 SC MA Maximize your social : |
The ignition switch --
Structure, strategy, and the content code --
Building shareability into your content --
22 practical ways to achieve content ignition --
Building an alpha audience --
Borrowing trust --
The heroic brand --
Distribution, advertising, promotion, and SEO --
Social signals and social proof --
The mystery of authority --
The future of content and ignition.
"Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code".