Real luxury : how luxury brands can create value for the long term
By: Pinkhasov, Misha
Title By: Nair, Rachna Joshi
Material type:
BookPublisher: Hampshire, England : Palgrave Macmillan, 2014.Description: 237 p. : ill. : 24 cm.ISBN: 9781137395566; 9781137395573Subject(s): Luxury goods industry | Luxuries -- Marketing | Brand name productsDDC classification: 338.47 PI RE Online resources: Location Map
Summary:
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 338.47 PI RE (Browse shelf) | Available | T0059033 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 338.47 HA ND Handbook of service business | 338.47 JA EC The economics of services : | 338.47 KU GL The global political economy of environment and tourism / | 338.47 PI RE Real luxury : | 338.47 SU ST Sustainable management of luxury | 338.47 SU ST Sustainable luxury and social entrepreneurship, vol ll: | 338.47 TH DE Deluxe : |
Includes bibliographical references and index.
Introduction 1. A Dilemma Across Time and Culture 2. The Strengths and Weaknesses of Luxury 3. The Environment for Luxury 4. Luxury and the Search for Meaning 5. Towards a Socially Valuable Business 6. Creating a Culture of Shared Value 7. Adapting the Business Model 8. The Outlook for Luxury
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.