Advances in luxury brand management
Title By: Kapferer, Jean Noel [Edited by] | Kernstock, Joachim [Edited by] | Brexendorf, Tim Oliver [Edited by]
Material type:
BookSeries: Journal of brand management: advanced collections.Publisher: Cham : Palgrave Macmillan, 2017.Description: x, 256 p. : ill., ; 24 cm.ISBN: 9783319511269Subject(s): Luxury goods industryDDC classification: 658.7 AD VA Online resources: Access electronically
Summary:
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.7 AD VA (Browse shelf) | Available | Mar2018 | T0059036 |
Total holds: 0
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| 658.62 DE JU Juran's quality management and analysis | 658.7 AC GR Green supply chain management | 658.7 AC GR Green supply chain management | 658.7 AD VA Advances in luxury brand management | 658.7 AL BE Best practices in green supply chain management : | 658.7 AR IN Introduction to materials management / | 658.7 AR IN Introduction to materials management / |
Conclusions and Further Research Steps.
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.