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Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack

By: Contributor(s): Publication details: Harlow : Pearson, c2018.Edition: 8th global edDescription: 508 p. : col. ill. ; 28 cmISBN:
  • 9781292222691
Subject(s): DDC classification:
  • 659.1 CL IN
Online resources: Summary: Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-­life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.
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Holdings
Item type Current library Call number Status Notes Date due Barcode Course reserves
REGULAR University of Wollongong in Dubai Main Collection 659.1 CL IN (Browse shelf(Opens below)) Checked out Ebook Available 27/01/2022 T0059104
3 DAY LOAN University of Wollongong in Dubai 3 day loan 659.1 CL IN (Browse shelf(Opens below)) Available T0059105
REGULAR University of Wollongong in Dubai Main Collection 659.1 CL IN (Browse shelf(Opens below)) Checked out 21/01/2021 T0059096

MARK333 Winter2025

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-­life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.

MARK333

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