Consumer behaviour : applications in marketing /
By: East, Robert
Title By: Wright, Malcolm | Vanhuele, Marc
Material type:
BookPublisher: Los Angeles : Sage Publications, 2008.Description: viii, 334 p. : ill ; 24 cm.ISBN: 9781412934305 (cased); 9781412934312 (pbk.)Subject(s): Consumer behaviorDDC classification: 658.8/342
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 EA CO (Browse shelf) | Available | T0034334 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8342 CU AL All customers are irrational : understanding what they think, what they feel, and what keeps them coming back / | 658.8342 DE CO Consumer behavior and culture : consequences for global marketing and advertising / | 658.8342 DE CO Consumer behavior and culture : | 658.8342 EA CO Consumer behaviour : applications in marketing / | 658.8342 EV CO Consumer behaviour / | 658.8342 EV CO Consumer behaviour / | 658.8342 EX OT Exotic preferences : behavioral economics and human motivation / |
Includes bibliographical references (p. [294]-322 and indexes.