Brand mangement
Title By: Dixon, John [Edited by]
Publisher: New York : Larsen and Keller Education, c2018.Description: vii, 249 p. : col. ill. ; 29 cm.ISBN: 9781635496567Subject(s): Brand management | ManagementDDC classification: 658.827 BR AN
Summary:
Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BR AN (Browse shelf) | Available | June2018 | T0059512 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.827 BR AN Brands and branding / | 658.827 BR AN Brand Bible : the complete guide to building, designing, and sustaining brands / | 658.827 BR AN Brands and brand management : contemporary research perspectives | 658.827 BR AN Brand mangement | 658.827 BR FO Football brands / | 658.827 BR IN Influence marketing : how to create, manage and measure brand influencers in social media marketing / | 658.827 BR PH The philosophy of branding : great philosophers think brands / |
Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.